WOMEN UNITED
IN MOTION

In Support of Move 4 Jamaica – Hurricane Melissa Relief

Event Date: Sunday, 30 November 2025
Time: 1–4pm
Location: Millfield Theatre, N18 1PJ

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 1.⁠ ⁠INTRODUCTION

Women United in Motion is a women-centered fitness and empowerment campaign created to unite women of all ages, backgrounds, and fitness levels in a celebration of movement, community, and global solidarity.
Organised by Funkee Fitness in partnership with Sovereign Alliance Trust, this event aims to raise funds and awareness for the Move 4 Jamaica – Hurricane Melissa Relief Fund, supporting families rebuilding after one of the region’s most devastating storms.

This initiative reflects Sovereign Alliance Trust’s mission:
to empower communities, uplift women, and create global impact through wellness, education, and collective action.

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 2.⁠ ⁠CAMPAIGN PURPOSE

Drawing from global research on women’s empowerment campaigns and successful female fitness initiatives (e.g., “This Girl Can,” “Stronger Together,” “Women’s Health FitFest,” and international Moveathons), Women United in Motion is designed to:

•⁠  ⁠Empower Women

Promote physical, emotional, and mental wellbeing through accessible group movement.

•⁠  ⁠Build Community

Create a safe, inclusive space where women can connect, support each other, and celebrate their shared strength.

•⁠  ⁠Inspire Purpose-Driven Participation

Channel the energy of movement into meaningful humanitarian impact.

•⁠  ⁠Support Global Relief Efforts

Raise funds for Jamaica’s recovery from Hurricane Melissa, ensuring real, transparent support reaches affected families.

•⁠  ⁠Reflect Sovereign Alliance Trust Values

Inclusivity • Humanitarian Action • Women’s Empowerment • Global Collaboration • Community Wellness

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 3.⁠ ⁠WHY THIS CAMPAIGN MATTERS

For Women
    •    Encourages healthy lifestyles in a supportive environment
    •    Removes intimidation barriers often seen in fitness culture
    •    Fosters confidence, sisterhood, and resilience
    •    Provides mental health benefits through community and movement

For Jamaica
    •    Hurricane Melissa left families displaced, damaged essential infrastructure, and created urgent humanitarian needs
    •    Move 4 Jamaica ensures aid is delivered effectively and transparently
    •    The campaign raises both funds and awareness within UK and global communities

For Partners & Funders
    •    Aligns with global development goals (UN SDGs 3, 5, and 17)
    •    Offers brand visibility and CSR alignment
    •    Supports direct, measurable humanitarian impact
    •    Demonstrates commitment to women, wellness, and global solidarity

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 4.⁠ ⁠EVENT EXPERIENCE

Women United in Motion blends fitness, wellness, and humanitarian purpose in a way that is uplifting, inclusive, and accessible to all women.

Key Components

 1.⁠ ⁠High-Energy Fitness Sessions
Led by Funkee Fitness instructors, including feature sessions like:
    •    Kangoo Jump with @pedro_cardoso1991
    •    DanceFit
    •    Strength & mobility
    •    Group rhythm and movement challenges

 2.⁠ ⁠Empowerment Moments
    •    Short wellness talks
    •    Stories of resilience
    •    Messages of solidarity with Jamaica
    •    Motivational “Women United” call to action moments

 3.⁠ ⁠Community & Culture
    •    “Move for Jamaica” unity workout
    •    Funkee Fitness community engagement
    •    Wellness stalls and partner activations
    •    Charity booths for donations

 4.⁠ ⁠Humanitarian Impact
    •    Donation station for Move 4 Jamaica
    •    Information on relief efforts
    •    Transparent communication on how contributions will be used

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 5.⁠ ⁠TARGET AUDIENCE

Primary Audience
    •    Women aged 13+
    •    All fitness levels (beginners to advanced)
    •    Community groups, fitness enthusiasts, and newcomers
    •    Students, working professionals, mothers, caregivers

Secondary Audience
    •    Corporate wellness groups
    •    CSR-focused organisations
    •    Brands supporting women’s empowerment
    •    Caribbean UK community
    •    Allies and supporters of humanitarian work

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 6.⁠ ⁠ALIGNMENT WITH SOVEREIGN ALLIANCE TRUST VALUES

Sovereign Alliance Trust operates across the UK, UAE, and East Africa, focusing on:

•⁠  ⁠Community Upliftment

This campaign brings local UK communities together for a global cause.

•⁠  ⁠Women’s Empowerment

Central to the Trust’s mission, this event champions women’s strength and leadership.

•⁠  ⁠Global Solidarity

Supporting Jamaica aligns with Sovereign Alliance’s cross-border humanitarian initiatives.

•⁠  ⁠Wellness as Impact

Movement becomes a tool for change — reflecting the Trust’s wellness-driven philosophy.

•⁠  ⁠Transparency & Integrity

Funds raised are sent through Move 4 Jamaica with full accountability.

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 7.⁠ ⁠PARTNERSHIP & FUNDING OPPORTUNITIES

Financial Support Needs
    •    Venue & staging
    •    Instructor fees
    •    Equipment (Kangoo boots, mats, sound)
    •    Marketing & media
    •    Safety, water stations & logistics
    •    Direct donations to Move 4 Jamaica

In-Kind Support
    •    Water & refreshments
    •    Sporting goods
    •    Raffle items
    •    Photography/videography
    •    Branded merchandise
    •    Wellness products

Benefits for Funders
    •    Logo placement on banners & screens
    •    Verbal acknowledgements
    •    Social media exposure (Funkee + Sovereign Alliance Trust)
    •    Inclusion in post-event impact report
    •    Opportunity to align with women’s empowerment and global relief

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 8.⁠ ⁠COMMUNICATION & MEDIA STRATEGY

Digital Campaign
    •    Countdown series: Women United in Motion
    •    Instructor reveal posts
    •    Jamaica relief storytelling
    •    Hashtags: #WomenUnitedInMotion #Move4Jamaica
    •    Reels showing training sessions and community messages

Offline Engagement
    •    Posters in community centres
    •    Outreach to local women’s organisations
    •    University wellness clubs
    •    Caribbean cultural groups in the UK

PR Highlights
    •    Official press release
    •    Post-event media coverage
    •    Feature stories on women participants
    •    Impact video documenting funds raised + Jamaica updates

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 9.⁠ ⁠EVENT DETAILS

📍 Millfield Theatre, N18 1PJ
📅 Sunday 30 November 2025
⏰ 1:00pm – 4:00pm
🎗 Cause: Move 4 Jamaica – Hurricane Melissa Relief
🤝 Organisers: Funkee Fitness × Sovereign Alliance Trust

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10.⁠ ⁠IMPACT REPORTING

Sovereign Alliance Trust will publish a full post-event impact summary, including:
    •    Total funds raised for Jamaica
    •    Number of participants
    •    Community engagement analytics
    •    Testimonies from partners
    •    Documentation from Move 4 Jamaica’s relief work
    •    Photo/video highlights

This ensures transparency, donor confidence, and continued support for future initiatives.

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11.⁠ ⁠CAMPAIGN IDENTITY

Campaign Name: Women United in Motion

Tagline: Move Together. Rise Together.

Tone: Uplifting, inclusive, purpose-driven, global

Visual Identity:
    •    Colours: Earth tones + empowering brights (green, gold, black for Jamaica)
    •    Imagery: Women in motion, unity circles, humanitarian messaging
    •    Style: Clean, accessible, community-oriented

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CONCLUSION

Women United in Motion stands as a powerful representation of women’s unity, strength, and global compassion.
Through fitness and community connection, this campaign directly supports humanitarian work in Jamaica while staying true to Sovereign Alliance Trust’s values of empowerment, wellbeing, and impact-driven action.

This event is more than a workout —
it is a movement of women uplifting women, and communities uplifting communities